Our people

Gerry Gaffney


Gerry Gaffney is the company founder and lead consultant.

He has always had a keen interest in ‘do-it-yourself’ usability, and is a firm believer that organisations can, and should, take control of the design process.

He has designed courses on user-centred design, and lectured under-graduate and post-graduate students at Swinburne University in Melbourne, and is an occasional guest lecturer at other universities.

He has spoken on UX and related topics around the world.

He is Director of Publications at UXPA (User Experience Professionals Association), and a former managing editor of itsĀ User Experience magazine.

Gerry is passionate about the need to improve the quality of the relationship between humans and the products we use.

He is co-author, with Daniel Szuc, of The Usability Kit (now out of print), and with Caroline Jarrett of Forms That Work: Designing Web Forms for Usability.

John Murphy

Photograph of John Murphy

John Murphy is a user interface design specialist with over 20 years’ experience spanning engineering, computing and the design and testing of user interfaces.

He has a keen interest in multi-disciplinary projects and has worked in many industry sectors at all stages of design, development and testing.

He is active in the academic community, teaching at universities and regularly publishing for recognised conferences and journals on the latest user centred design topics.

He holds graduate qualifications in mechanical engineering and computer science and an MSc in Human Computer Interaction and Ergonomics from University College London.

Daniel Szuc

Photograph of Daniel Szuc

Daniel Szuc is a Principal Consultant at Apogee Usability Asia Ltd, based in Hong Kong, and previously worked on a usability team for Telstra Australia.

He has lectured about usability, user-centered design and user experience in Hong Kong, China, Singapore, Malaysia, Australia, USA, New Zealand and Japan. He holds a BS in Information Management from Melbourne University in Australia.

He is co-author, with Gerry, of “The Usability Kit”.


We’ve been lucky enough to have a wide range of talented people work with us over the years, including Shane Morris, Patrizia Bordignon, Peter Grierson, Philipp Pagendarm, Sumudu Dharmapala, Anke Werscnhik, Brian Gaffney, Michelle Kopel, Joanne Squire, Jason Furnell, Elise McAuliffe, Anthony Sonego, Richard Caon and Elizabeth Grey.