Our people

Gerry Gaffney

Gerry Gaffney is the company founder and lead consultant.

Gerry GaffneyHe has always had a keen interest in ‘do-it-yourself’ usability, and is a firm believer that organisations can, and should, take control of the design process.

He has designed courses on user-centred design, and lectured under-graduate and post-graduate students at Swinburne University in Melbourne, and is an occasional guest lecturer at other universities.

He has spoken on UX and related topics around the world.

He was Director of Publications at UXPA (User Experience Professionals Association) for three years, and a former managing editor of its User Experience magazine.

Gerry is passionate about the need to improve the quality of the relationship between humans and the products we use.

He is co-author, with Daniel Szuc, of The Usability Kit (now out of print), and with Caroline Jarrett of Forms That Work: Designing Web Forms for Usability.

Gina Ellis

Gina Ellis

Gina Ellis is a senior designer.

She has specialised in retail design, working on major shopping centres in Melbourne and Sydney.

She is experienced in delivering complex retail tenancy projects, and thrives on ensuring the best results for both tenants and landlords.